Free tool
UTM builder, then a short link
Add your UTM, Matomo, Piano or Adobe tracking parameters, check the final URL and shorten it in one go.
1
Paste your link
The address of the page you want to send traffic to.
2
Pick your tool
UTM, Matomo, Piano or Adobe, then fill in source, medium and campaign.
3
Shorten it
You get a clean short link and its QR code. The parameters stay in the destination.
Four tracking formats
| Tool | Main parameters | Good to know |
|---|---|---|
| UTM · Google Analytics | utm_source, utm_medium, utm_campaign | The standard, read by most analytics tools. |
| Matomo | mtm_campaign, mtm_source, mtm_medium | Matomo's native format. |
| Piano Analytics | at_medium, at_campaign | Formerly AT Internet. Both parameters are required. |
| Adobe Analytics | cid (by convention) | A tracking code in the parameter your implementation uses. |
Why shorten a link with UTM parameters?
Tracking parameters make an address much longer. The short link stays readable in a post, a text message or under a QR code, while the destination keeps all its parameters: your analytics tool receives them intact.
Naming habits that pay off
Write everything in lowercase, replace spaces with hyphens and share a list of values with your team. The same channel written two ways (Email and email) shows up twice in your reports.